Decision making can be hard and anxiety-inducing. The worst part is, we make way too many every day. That's where Smucker’s Goober comes in, making your meal one less stressful decision for your day. 
The best part is, you don't even have to worry about the ratio; it's all in one jar. Smucker’s Goober makes your life easier and gives you more time for the more critical decisions. It doesn’t overcomplicate your day, because let's be real, it's just a PB&J.
KEEP IT SIMPLE ™
We decided to create a radio spot that furthers our campaign
and brings goobers to life ​​​​​​​
AD: Bella Costa
Copy: Baylee Byrd
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