Patagonia’s Worn Wear aims to extend the life of Patagonia products to Reduce environmental impact.
Second-hand clothes have history, and it’s the unknown that makes people nervous. To help Patagonia fans warm up to secondhand gear, we turned every item of clothing into an adventurous story.
Each postcard is handwritten by a Worn Wear Patagonia employee and shipped to the customer, reminding them of a previous adventure.
We are reaching all adventurers, not just Worn Wear customers. Our blank postcards invite Patagonia customers to chase adventure and make memories, and serve as a reminder that when they are ready to retire the item, Worn Wear will be there to give it a second life.
All that's left to do is spread the word!
AD: Bella cOsta
Copy Writer: Georgia Anderson
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